As a Napa Valley native, one of my first jobs was working summers at
Grocery where I cultivated an early appreciation for fine foods
and wine. Throughout my years in the Valley, this appreciation has become
I attended the University
of California at Santa Cruz where I received a degree in Environmental
Science and Planning. I then turned my love of music into a career by
expanding my Disc Jockey business, developing a large radio fan base,
and creating a successful record label called Rhythmatrix.
Soon after University, I used the computer knowledge I gained in the
music business to become an Evangelist for Apple
Computer and a Technical Services Manager for JIAN,
a marketing software company.
Leaving the Silicon Valley for San Francisco, I began a new career in
Professional Publishing with the Thomson
Group of companies where I was a Technical Support Strategist.
My work took me all over the country, and after many years away, I became
homesick for the Napa Valley. Coming back to Napa allowed me to meet
my wife Jennifer Rue, Assistant Winemaker at Napa Wine Company, Winemaker at Moffett Vineyards, Screenplay and a few other ultra premium brands. It also alowed me to grow our family with our first son, Otto Anderson Rue.
Making a life-long commitment to the Napa Valley wine
industry, I joined Benson
Marketing Group where I developed many of the Internet marketing
strategies and tactics I use today.
I am currently working with a close network of other wine professionals
including designers, photographers, public relation specialists, and
various Application Service Providers.
Along with wine marketing I continue to pursue my love of music by DJing
around the Napa Valley, and creating my own computer based music.
I have also indulged my hobby for vintage motor scooters by founding
the Napa Valley Scooter
Club and leading group rides up and down the Valley.