Scooter With WineDirect Wine Marketing


I employ an integrated approach to wine marketing (online and offline) using proven tools and strategies I have learned from past client work. However, since every winery is unique, I customize my tools and services to meet each individual winery's present need and to ensure their future growth. Below is a short list of some of the tools and services I have developed.
Vertical Response

Email/Direct Communications
I have found that 70% of Internet sales are generated by communication to the consumer. Specific technologies that make this communication possible have blossomed over the last few years making this technology accessible for even the smallest winery. I use Application Service Providers to manage, collect, and distribute professional double optin communications. Click here to learn more about one of the leading Email/Direct Communication Service Providers, Vertical Response.

Website Design
Many wineries are now on their second or third round of web design. Wineries realize that their websites are a major vehicle to promote their brand to consumers and the trade alike. These audiences now expect to see a professionally designed site.

I work with a team of professional designers and photographers to create your website using proven ingredients that will increase new prospects, consumer loyalty, and direct sales. I also support existing websites and provide strategies to increase the effectiveness of your pre-existing site. Click here to see a list of past Website Design clients.

Nexternal Solutions

I am a certified provider in installing and customizing Nexternal Solutions ecommerce software. Nexternal Solutions is a leader in winery shopping cart technology with over 100 winery installs. Nexternal Solutions provides innovative web-based ecommerce software to wineries that sell wine online. This software can be used by a winery to sell direct-to-consumer and/or automate ordering sales materials for the trade. Nexternal creates software that maximizes your profit by focusing on increasing your revenue and decreasing your costs.

For smaller wineries (2000 cases and below), I have come up with low-tech ecommerce solutions that are inexpensive and easy to manage.

Search Engine Optimization
I have developed a system of 10 tools that can supercharge your website so it can be found by all the major search engines, including the ubiquitous Google. This includes reviewing your current domain names, and your website and server statistics. Installing niched keywords and descriptions into your website's META tags. Hand placing your website address into some of the most viewed Wine Subject Directories on the net, and blasting your website to over 100 unique search engines. It all comes with a 50+ page report including recommendations and a personal consultation. Past clients have said the consultation is like an Internet 101 class.

CD Press Kits
I have developed CDROM press kits that can be easily be distributed to the trade and can include high resolution, media ready photos such as bottle shots and brand logos. QuickTime video for sales traning and education as well as sell sheets and other Point Of Sale materials. By distributing these materials on CD wineries can dramatically reduce printing and distribution costs.

Web 2.0
As the Internet expands so do the types of new media channels wineries have to “push” their message directly to the consumer.  RSS Feeds, Podcasting Facebook, Twitter and Blogs are only the beginning in the new ways to distribute information directly to your customers.  Click here to view the latest Podcast project I developed for Goosecross Cellars, "Napa Valley Wine Radio".

Many wineries need assistance in developing strategies to grow their direct-to-consumer sales, increase their efficiency, and reduce their headcount. I provide tailored consulting on all issues of direct-to-consumer sales, including Wine Clubs, Loyalty Programs, Discounting, and Trade Relations.

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