I employ an integrated approach to wine marketing (online and offline)
using proven tools and strategies I have learned from past client work.
However, since every winery is unique, I customize my tools and services
to meet each individual winery's present need and to ensure their future
growth. Below is a short list of some of the tools and services I have
I have found that 70% of Internet sales are generated by communication
to the consumer. Specific technologies that make this communication
possible have blossomed over the last few years making this technology
accessible for even the smallest winery. I use Application Service Providers
to manage, collect, and distribute professional double optin communications.
Click here to learn more about
one of the leading Email/Direct Communication Service Providers, Vertical
Many wineries are now on their second or third round of web design.
Wineries realize that their websites are a major vehicle to promote
their brand to consumers and the trade alike. These audiences now expect
to see a professionally designed site.
I work with a team of professional designers and photographers to create
your website using proven ingredients that will increase new prospects,
consumer loyalty, and direct sales. I also support existing websites
and provide strategies to increase the effectiveness of your pre-existing
site. Click here to see a list of past Website
I am a certified provider in installing and customizing Nexternal
Solutions ecommerce software. Nexternal
Solutions is a leader in winery shopping cart technology with over
100 winery installs. Nexternal
Solutions provides innovative web-based ecommerce software to wineries
that sell wine online. This software can be used by a winery to sell
direct-to-consumer and/or automate ordering sales materials for the
trade. Nexternal creates software that maximizes your profit by focusing
on increasing your revenue and decreasing your costs.
For smaller wineries
(2000 cases and below), I have come up with low-tech ecommerce solutions
that are inexpensive and easy to manage.
Search Engine Optimization
I have developed a system of 10 tools that can supercharge your website
so it can be found by all the major search engines, including the ubiquitous
Google. This includes reviewing your current domain names, and your
website and server statistics. Installing niched keywords and descriptions
into your website's META tags. Hand placing your website address into
some of the most viewed Wine Subject Directories on the net, and blasting
your website to over 100 unique search engines. It all comes with a
50+ page report including recommendations and a personal consultation.
Past clients have said the consultation is like an Internet 101 class.
I have developed CDROM press kits that can be easily be distributed
to the trade and can include high resolution, media ready photos such
as bottle shots and brand logos. QuickTime video for sales traning and
education as well as sell sheets and other Point Of Sale materials.
By distributing these materials on CD wineries can dramatically reduce
printing and distribution costs.
As the Internet expands so do the types of new media channels wineries have to “push” their message directly to the consumer. RSS Feeds, Podcasting Facebook, Twitter and Blogs are only the beginning in the new ways to distribute information directly to your customers. Click here to view the latest Podcast project I developed for Goosecross Cellars, "Napa Valley Wine Radio".
Many wineries need assistance in developing strategies to grow their
direct-to-consumer sales, increase their efficiency, and reduce their
headcount. I provide tailored consulting on all issues of direct-to-consumer
sales, including Wine Clubs, Loyalty Programs, Discounting, and Trade